How to create different sets of hashtags to use?

How to create different sets of hashtags to use?

This brief article will explain how to use simple online tools to generate sets of different hashtags to use in your captions on Instagram (or elsewhere).

While Instagram’s algorithm undergoes constant changes, many users have recently noticed a significant drop in their hashtag-related reach. There are a couple of rules to follow to improve the reach and avoid being shadow-banned.

  1. Do not use the same hashtag sets over and over. Using the same repetitive sets of hashtags will impact your page’s health scope and performance. It is recommended to have identified a large pool of different hashtags relevant to your page/business, and prepare a few sets to use daily.
  2. Have a mix of popular, medium-size, and niche hashtags. Using only the biggest and popular hashtags will result in your post being buried among others in a matter of seconds. Likewise, if a hashtag is too small, then you likely will not get any engagement at all. It is recommended to have a mix of popular, medium, and niche hashtags.

How to identify the best hashtags for your pages/business?

In my previous article, I have introduced the methodology I leverage to identify all relevant hashtags. Depending on your niche, you can easily get 150 or more different hashtags. Identifying the right hashtags can put you in front of your target audience, even if they haven’t connected with you before.

How to create different sets of hashtags?

Once you have your hashtags list, you can easily create different sets by using simple online tools, such as “random team generator”. By applying the logic of teams, you can decide to make sets with no overlaps in hashtags across sets, or add manually those that you would like to appear in each group.

Step 1: paste the hashtags you have identified

You can either paste all the hashtags at once and use a random shuffling without considering their “size/popularity” or creating three different pools (big, medium and niche) and split them into different sets. I recommend applying the second method, which is a bit more time-consuming but also more efficient.

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Step 1: paste all your hashtags
Step 2: validate your options.

Depending on the strategy (overlap between “key” hashtags, or no), you can decide the number of hashtags you’d like to have per each set. Some will use all 30, and some will choose to use less.

PS: I will soon analyze a random set of Instagram posts to verify if the number of hashtags impacts the performance.

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Step 2: validate your options
Step 3: save your sets

You can save your sets in different mobile-friendly tools, such as notes or others. If you’re using online posting tools (Later, etc.), you can save them there directly, or simply create a Word file.

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Step 3: save your sets


Using relevant, targeted hashtags on your posts and stories is one of the best ways to get discovered by new audiences on Instagram. And this can translate into more engagement, more followers, and more customers for your business. However, make sure to use them wisely and to optimize your reach through hashtags.

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