Implementing Data Marketing strategy (part 3).
How to implement effective Data-driven Marketing strategies? The third step is to ensure data process optimization across the entire organization and existing technology stack.
Data Process Optimization.
The optimization of processes to capture, transform, store, and explore data should be implemented to ensure the continuity of the data-driven initiatives.
These can include:
- Cleansing of both existing and incoming data flows
- Internal training to empower business user to become more data literate
- Optimize systems in place to avoid data silos
Improving data quality and management within a company can have a significant impact on revenue. Marketing teams leveraging accurate and actionable data can double their ROI and conversion rates compared with campaigns that run with messy data.
A data-first approach offers an excellent opportunity for marketers to use the available technology to earn customers’ trust, build authentic relationships, and drive sustainable revenue for the company.