Sardar Azimov, the founder of Skief Labs and our cold email expert, will discuss the following subjects with you:

1. Current context, needs and goals such as revenue or number of leads;
2. Performance of previous outbound email campaigns, if any;
3. Company products or services, including pricing, sales cycle, etc.;
4. Target audience, including ideal clients and decision-makers.

At the end of the call, you should have a clear understanding of which cold email outreach strategies could work for you and what actions need to be taken to implement them.

After you confirm that you want us to be your cold email agency, we take these five steps:

1. We start with an initial assessment to get a clear picture of your needs and cold email goals for your business;
2. We identify potential strategies and cold email solutions to help you achieve your goals;
3. Once the strategy and objectives are defined, we jump right into implementation;
4. We strive for excellence, which means that we continuously optimize our email campaigns based on performance and feedback;
5. You will be able to manage the inquiries and replies we receive in whichever way is most convenient for you.

For each client, we identify and source pre-qualified prospects. 

We don't reuse data from previous campaigns and clients. We normally don't purchase data from established data vendors, such as Apollo, unless we have agreed with the client.

Each client defines their target audience as follows: the Ideal Customer Profile (ICP) for the account level and the Ideal Buyer Persona for the individual. 

We identify the appropriate data sources and build custom prospect lists based on the information provided.

Our data acquisition process consists of:

• Defining the ICP and Buyer Personas
• Identification of data sources
• Data acquisition and activation

Our teams can handle more technical needs in addition to generating new qualified leads:

• Email verification: ensure the deliverability of your cold email campaigns with advanced email cleansing and enrichment services;
• Account-Based Marketing: gain a comprehensive view of decision makers for each target company and their relationships with each other;
• Clean and segment databases: standardise your database by removing duplicate accounts and prospects, segmenting prospects, and so on;
• Enrich your database of clients and prospects: find missing data on a company or prospect level (address, social links, emails, phone numbers, etc.);

Regardless of your cold outreach plan, you will get the following deliverables::

• Campaign reporting, including all KPIs and statuses;
• Access to a client portal for monitoring ongoing campaigns;
• Email sequences and all other content created for the campaigns;
• Data generated for the campaigns: you will be given a file with all contacts, or we can integrate with the most common CRM systems (Hubspot, Pipedrive, etc.)

Sardar Azimov founded Skief Labs with the aim of sharing his knowledge of lead generation and cold email as a service.

He has since then worked with 40 US and EMEA companies across dozens of industries, including SaaS, insurance, healthcare, sustainability, manufacturing and many others.

Sardar is also a family man, with a wonderful wife and two beautiful girls, as well as an avid marathon runner who uses similar techniques in his training as he does when executing cold outreach email campaigns.

Our expert will discuss with you the different billing options depending on the chosen cold email service:

• Monthly package: you will be billed at the beginning of each month. At the end of your minimal agreed commitment period, you may enter into a monthly agreement with 30-day notice cancellation.
• Fixed price: 50% upfront, 25% halfway and the remaining 25% at the end of the cold email outreach campaign.