Our
Offers
MS
Go-To-Market
Strategy
gH
Growth Strategy
and Hacking
aBm
Account-Based
Marketing
cm
Content
Marketing
dg
Data
Generation
Lg
Lead Generation
Md
Marketing Data
Analysis
Mc
MarTech and
Data Consulting
Om
Outbound
Marketing
smm
Social Media
Marketing
cb
Competitive
Benchmark
crm
CRM Data Cleansing
Go-To-Market Strategy
A customized go-to-market plan can be developed by analyzing a company’s specific sales objectives and current conversion rates at each phase of the pipeline while addressing all identifiable business challenges (such as low conversion rates, high cost of acquisition, low ROMI, low quantity and quality of leads, and so on).
Our actionable insights include competitive benchmarks and allow for the identification or validation of your product-market fit. Our work is based on the lean startup approach: we test the market, analyze the outcomes of campaigns, and focus on the most successful tactics.
Growth Strategy & Hacking
Skief Labs helps companies of all sizes and stages of development (from start-ups to well-established corporations) achieve sustainable growth by aligning sales and marketing strategies. By focusing on generating revenue and profits, our company develops data-driven marketing strategies tailored for each client and implements scalable solutions.
Account Based Marketing
ABM became a popular approach for engaging prospects and customers in a more precise and structured way. Many companies have heavily invested in new tools in the hopes of achieving higher revenue by performing campaigns on their key accounts.
Unfortunately, the same companies still lack relevant data and adequate go-to-market strategy to launch successful ABM programs. However, it is essential to remember that technology is just an enabler of a broader vision, rather than an end in itself.
Content Marketing
Most organizations still find it challenging to understand which types of content are most effective for their target audience, resulting in a disconnect between their business and potential customers. We examine what steps organizations are taking to stay relevant and competitive in this fast-paced world, as well as which approaches are the most effective.
We then strategize using actual market data and available resources to define content to produce for each relevant channel. Creating meaningful content for every stage of the Buyer's Journey is vital to help them move along the sales pipeline to a final sale. We assist our clients in creating the right content-market fit.
Data Generation
Depending on the business objectives set by our clients, we support businesses to generate market data to perform market studies, define go-to-market strategies, launch lead generation campaigns, and set-up ABM programs. For instance, we can help you identify your Target Markets, asses the size of the total addressable market based on your Ideal Customer Profile, and identify Key Decision Makers.
Lead Generation
Looking to develop your business using marketing campaigns, but unsure of where to start? Our tailor-made acquisition strategies help companies fuel their sales pipeline sustainably and predictably by using high-quality leads and leveraging available market data.
Lead generation strategies are suitable for B2B & B2C companies and include both inbound vs. outbound marketing. It is essential to rationalize the marketing budget and ensure the right marketing mix for a healthy growing business. Every company is different, which is why it is vital to ensure the proper combination of outbound and inbound marketing by understanding how your users behave.
Marketing Data Analysis
Any organization can handle small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions. Many marketers are making multi-million dollar decisions based on past performance or partial data.
We simplify the decision-making process by identifying the most relevant and accurate marketing data (either internal or external). What marketers need most are relevant insights at the segment level, where they are making investment decisions.
MarTech & Data Consulting
The overall data and technology strategy should stem from an alignment between the company’s goals and its marketing initiatives. To ensure success, marketers need to develop a foundational data strategy that supports their objectives instead of ingesting all readily available data from various technology vendors. Teams need to focus on having a clear, well-analyzed customer engagement strategy that focuses on delivering the content and experiences that will engage audiences most effectively at the right time and through the right channel.
We help our clients build their customer journey and Ideal Customer Profile based on existing customer data by mapping all acquisition channels and tactics into an actionable growth roadmap. Our data consulting also includes data preparation and standardization of data related to customers and prospects.
Outbound Marketing
We can help you align your marketing strategies with sales objectives, implement regulation-compliant outreach marketing campaigns (GDPR, CAN-SPAM, etc.), and enable data-driven analytics and reports on the performance of your marketing efforts.
Social Media Marketing
Social networks offer a tremendous amount of data that, once processed and analyzed, can turn into a valuable source of insights for both your existing customer base and prospective clients.
Our services include, among other hashtag analytics (to improve followers acquisition), analysis of accounts followed by your followers (to identify areas of interest, influencers or competitors to improve targeting, social selling), competitive intelligence (KPI, segments, hashtags, engagements, ongoing Facebook ads, etc.), identification of potential influencers and brand ambassadors, geo-market studies, and sentiment analysis.
Competitive Benchmark
Organisations need to turn competitive intelligence into their advantage to remain relevant to the market. We help businesses map their competitors, collect custom intelligence data, perform in-depth analysis, and turn data into actionable items to improve your marketing campaign, product/service, customer experience, or any other area that you can leverage to acquire new customers.
CRM Data Cleansing
Working with messy CRM data can decrease the ROI of your marketing campaigns, endanger the efficiency of your ABM programs, limit your custom audience building capabilities, and simply hinder your brand image and reputation. We help our clients to clean, standardize and enrich their CRM data to increase customer satisfaction and drive growth and profits.
