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Helpful Q&A


You will find below answers to frequently asked questions. Feel free to reach out here if you can’t find the answer to your specific question.
Can you help us with our existing database of prospects and clients?

Yes, our teams can not only help you generate new qualified leads but also handle more technical requests:

  • Enrich your existing database of clients and prospects: find missing data on a company or prospect level (address, social links, emails, phone numbers, etc.).
  • Clean and segment databases: standardize your database to eliminate duplicate accounts and prospects, segment prospects and clients, etc.
  • Email verification: ensure the deliverability of your sales and marketing campaigns with advanced email cleansing and enrichment services.
  • Account-Based Marketing: have a comprehensive view of decision makers for each target company and their relationship with each other.
Is B2B cold emailing legal?

Yes, cold emails are legal, even under various data privacy laws (for instance: GDPR, CCPA, CAN-SPAM, and UK Data Protection Act). 

While you are not allowed to send unsolicited emails to private individuals, the situation is different for businesses. You can always send prospecting emails, assuming you are not abusing the “legitimate interest” pretext to contact all businesses without segmentation or pre-validating the relevance of your product or service.

To clarify all possible ambiguities, CNIL (“Commission nationale de l'informatique et des libertés”, the governing body in charge of the data protection laws in France) specifies the following on their website

  • The subject of the solicitation must be related to the profession of the person being contacted (example: an email presenting the benefits of a software solution to john.doe@acme.com, Acme IT Director.)."

To comply with all major data privacy laws, we build custom prospect databases for each client and ensure product-market and content-market fit for each solicited subject (i.e., prospect).

What kind of deliverables do we receive?

For each plan, you will receive the following deliverables:

  • Data generated and used for the outbound campaigns: you will receive a raw file with all contacts and their statutes, or we can integrate with the most common CRM systems (Hubspot, Pipedrive, etc.).
  • Campaign reporting with all KPIs and statuses.
  • Access to a client portal to monitor ongoing campaigns.
  • Email sequences and all other content generated for campaign purposes.

Do you offer Outbound Marketing for B2B only?

While our main expertise and services are focused on helping B2B companies, we also have the data and knowledge to address B2C markets. Depending on the goals, we will set up the right infrastructure to handle large volumes of emails.

How much time do you need to start outbound campaigns?

Depending on the context, we need between 1 and 4 weeks to start the prospect engagement phase. 

Below are described the most common situations:

Case 1: 1 week of preparation: 

  1. Outreach channels: Email
  2. Context: you already have the data, content reusable for email sequences, and there is no need to create new domains and warm-up mailboxes.
  3. Pre-requisites: Content, Data, and Domains with mailboxes.

Case 2: 1 week of preparation: 

  1. Outreach channels: LinkedIn
  2. Context: you do not have the data but have a clear outreach strategy and reusable content.
  3. Pre-requisites: Strategy, Content, and LinkedIn profile

Case 3: 2 weeks of preparation:

  1. Outreach channels: Email or Linkedin
  2. Context: you already have either the data OR reusable content for email or LinkedIn sequences, and there is no need to create new domains and warm-up mailboxes.
  3. Pre-requisites: Content OR Data and Domains with mailboxes (or LinkedIn profile)

Case 4: 4 weeks of preparation:

  1. Outreach channels: Email, Linkedin, other channels (Twitter, Instagram, etc.)
  2. Context: you do not have an outreach strategy, data nor content to be used prospect engagement. New domains and mailboxes need to be implemented.
  3. Pre-requisites: None
What’s the difference between a lead and a qualified prospect?

A qualified prospect is a contact fitting your Ideal Customer Profile and Buyer Persona’s Profile. This means that both the company and the individual satisfy your targeting criteria (the decision maker works at the right company and has the relevant position within the company).

A lead is a qualified prospect demonstrating any signs of interest during our outbound lead generation campaigns. These signs of interest can include but are not limited to meeting or call requests, filling out the form, asking for more information, referring to another internal decision-maker, and so on.We cannot guarantee or measure the lead status in regard to the buyer journey (awareness stage, sales opportunity, or actively looking for solutions) as we are not part of the internal sales process.

Do you use existing databases for lead generation campaigns?

For each client, we identify and source pre-qualified prospects. We do not reuse or store data from previous campaigns and clients. We also do not purchase data from the existing data vendors.

Each client defines their target audience: the Ideal Customer Profile (ICP) on the account level and the Ideal Buyer Persona on the individual. We identify the appropriate data sources and build custom prospect lists based on provided insights.

Our data acquisition process consists of:

  • Defining the ICP and Buyer Personas
  • Identification of data sources
  • Data extraction and standardization
  • Data enrichment and validation

How does the billing work?

We offer different billing options depending on the chosen plan (fixed price or flexible monthly packages).

  • Fixed price: 50% upfront, 25% halfway and the remaining 25% at the end of the campaign.
  • Monthly package: you will be billed at the beginning of each month. At the end of your minimal agreed commitment period, you may enter into a monthly agreement with 30-day notice cancellation.

Still have a question ?

No matter what your role is, or what type of business you have, our solutions can help you achieve your goals.