The main purpose of data enrichment is to provide you with the best information to make your marketing campaigns more and more effective. It is difficult to meet your objectives when you lack company-level and contact information, such as LinkedIn profiles, or specific data about a company such as location, revenue, and even employee information.
Having a comprehensive database will give you the basis for effective targeting and reaching your goals with the optimal amount of resources. Our priority is that you send relevant information to the right people, based on Product Market Fit principles.
Is Data enrichment necessary?
Absolutely. In the B2B sector, data can be decomposed in very short periods, and in addition to some current issues, data management is becoming increasingly complicated for companies.
It is estimated that on average 25% of the information held by companies becomes invalid every year.
In recent years these figures may have increased due to the Great Resignation, a phenomenon that peaked in 2021 when 47 million U.S. workers quit their jobs; consequently, many of the databases became obsolete.
Despite these changes, the dependence of companies on data is still notorious, it is almost impossible to start a digital transformation without contemplating having proper data hygiene. Failure to do so could lead to inaccurate decisions, increasing costs, and losing credibility.
For marketing and sales teams, adapting data-driven solutions will help achieve better results while reducing costs.
It is estimated that every 30 minutes 120 business addresses and 75 phone numbers change. In some industries, such as technology, change is constant and accelerating.
Can you imagine how stressful it is for sales teams to run into these obstacles when trying to generate leads? With the right data management, your team will no longer waste time with incorrect data and will be able to increase sales.
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