Implementing Data Marketing strategy (Part 3)

How to implement effective Data-driven Marketing strategies? The third step is to ensure data process optimization across the entire organization and existing technology stack. The optimization of processes to capture, transform, store, and explore data should be implemented to ensure the continuity of the data-driven initiatives.

Hashtag Science: How to find the best Instagram hashtags tailored to your business

For a business, knowing what works best to attract your target audience is key to be seen and stay relevant in this fast-paced environment. In this article, you can find a step-by-step approach explaining the whole process of how to find the most suitable hashtags for your own or your client's business.

How to create different sets of hashtags to use?

How to create different sets of hashtags to use? This brief article will explain how to use simple online tools to generate sets of different hashtags to use in your captions on Instagram (or elsewhere).While Instagram’s algorithm undergoes constant changes, many users have recently noticed a significant drop in their hashtag-related reach. There are a couple of rules to follow to improve the reach and avoid being shadow-banned.

Implementing Data Marketing strategy (Part 1)

How to implement effective Data-driven Marketing strategies? The first step is to assess the current state to set a realistic roadmap from current to overall goals for the future (data location, flows, interactions). Most companies have quite a few platforms storing data about their customers and business processes (CRM, MarTech systems, ERP, data warehouse, BI and others).

Implementing Data Marketing strategy (Part 2)

How to implement effective Data-driven Marketing strategies? The second step is to ensure data quality across the entire organization. Data quality is critical when it comes to generating new opportunities and improving marketing efficiency. Accurate and complete data is key for increased engagement and conversion rates, especially to segment the customer and prospect base and personalize communications.

Implementing Data Marketing strategy (Part 3)

How to implement effective Data-driven Marketing strategies? The third step is to ensure data process optimization across the entire organization and existing technology stack. The optimization of processes to capture, transform, store, and explore data should be implemented to ensure the continuity of the data-driven initiatives.

Basic steps for an effective cold outbound lead generation campaign

Outbound lead generation campaigns are done to capture and pique the interest of prospects to the service or product for developing leads. This will help broaden your reach and generate fresh leads. This is a content marketing strategy wherein you rely on your prospects to approach the business. This approach may sound a bit risky at first because you will be reaching out to people who may have never heard of your business before. However, this is effective to get to people who perfectly fit the services or products that you offer.